As we have been setting up the social media and online presence for Value in Purity (or VIP, as we love to abbreviate it), I’ve had a gathering of “Good Marketing Techniques” running through my mind to ensure that we are consistent in our messages. We use the same name, the same language, the same hashtags, the same shade of pink, and the same diamond artwork of Allison’s. That gives credentials to the presence of VIP.
We’ve embraced emblazoning our giant diamonds on everything. This week I heard the story of individuals from another church recognizing VIP just by the description of a girls’ purity conference advertised by a huge diamond on the literature. The youth pastor from my church had taken some of our material to a youth pastor gathering, and the pastors were loving the mission and the branding! Our artwork and our message just can’t be missed, which is why I want to explain why we have chosen a couple of particular symbols.
The Hot Pink
So how did we select hot pink? Well, first, hot pink pops the diamond off the page. Traditionally, pink has been a girly color, and coupled with a diamond, it could look like frou-frou overload. VIP is redeeming that stereotype by using our particular variety of hot pink. It is a bold and fearless kind of pink, the kind you don’t select when you want to hide a message. We’re pretty excited about our brand-new VIP T-Shirts, as you can see from the picture.
The significance of the diamond is the root of VIP. Take a look at the two images. Which one is a diamond?
Actually, they both are. They both have tremendous value, and people will pay a hefty sum for either one. So it is with us. We have tremendous value because God loves us so much that He sent His only Son, Jesus, to pay the price for our sins. “Now, most people would not be willing to die for an upright person, though someone might perhaps be willing to die for a person who is especially good. But God showed his great love for us by sending Christ to die for us while we were still sinners” (Romans 5:7-8).
God has named us as His children: beyond precious and valuable in His sight. It doesn’t matter where we have gone in life or what we have done in the past. God can redeem all trials and mistakes in our lives to make us into something valuable.
We can identify with the uncut diamond simply because of what it must go through to reach even that stage. It starts out as carbon, one of the most ordinary elements on earth. Carbon can be changed into coal used for energy or graphite used for pencils. Carbon gets itself stuck into a place of much pressure and heat. It’s squashed deep within the earth, changing it so that it is no longer just carbon. It loses its properties as one of the most ordinary elements on earth.
Instead, it becomes this beautiful thing. Under all of the heat and pressure, the carbon atoms start to stick together and crystallize. It cools as it quickly rises near the earth’s surface. Its properties are fixed, and we won’t find it randomly changing into graphite for your No. 2 Pencils. No, it’s something far more valuable: a diamond.
Let’s not forget that a diamond is as strong as it is beautiful. You may recall from elementary science classes that the diamond is the strongest material in the natural world. They don’t melt, chip, or dull easily. Doctors, scientists, and skilled laborers use them in their tools. Technology has found uses for diamonds in enhancing sound quality in speakers, creating windows to view and be protected from chemical experiments, and conducting heat faster than any other material. The best thing to cut a diamond is other diamonds. These things are tough.
While we may know that we have incomparable value, it’s tempting to take a look at that uncut diamond and think, wow, I’m not much to look at. An uncut diamond could eventually be used in a saw blade or a drill bit. Only a master craftsman knows how to take the crystallized piece of carbon and transform it into the diamond from which we based our image. It is when a diamond is allowed to be cut and reshaped that it becomes the beautiful item adorning jewelry and other accessories. The expert knows how to make a cut here and here to show off the best of the diamond. The finished product is transformed into a stunning masterpiece. “For we are God’s masterpiece. He has created us anew in Christ Jesus, so we can do the good things he planned for us long ago” (Ephesians 2:10). God has a plan first of redemption and then of transformation for our lives.
Hawk Nelson recently released a song entitled “Diamonds.” A new song by one of my favorite bands with our theme of course struck my interest, and we were so tickled pink that the message of the song ties into VIP perfectly that we just have to share it. Check out Hawk Nelson’s video, and we hope you come to recognize how God is making diamonds out of your lives.